We’re in a time where the very face of a musician
is sometimes more marketable than the music behind them. T-shirts, lunch boxes
and the infamous…. Bobble head. Did you know you could have your own bobble
head?
Anyways, so starting off way back in the depths of
time, they had music to market, and only music. Fast-forward a bit, T-Shirts. A
little bit more, Lunch Boxes. Marketing has always searched for something new
and different to connect with their customers. I, for example, have at least 50
different band T-Shirts, but I have 0 bobble heads.
I think the bobble head is an interesting and
personalized token. It’s like this; you get to rock out to your favorite artist’s
music, and if you get his/her bobble head, they’ll be right there rocking their
head back and forth, side to side with you! Check out Joe Bonamassa’s collector’s
edition bobble head here: http://jbstore.jbonamassa.com/collectibles/2010-collectors-edition-bona-bobble/
The point is, on the marketing curve, personality
connects best. It’s fun and all to go to a concert and get the band’s 2013 tour
T-Shirt, but to have a character is personalized and creative. I still want a
bobble head and regrettably have none.