We’re in a time where the very face of a musician
is sometimes more marketable than the music behind them. T-shirts, lunch boxes
and the infamous…. Bobble head. Did you know you could have your own bobble
head?
Anyways, so starting off way back in the depths of
time, they had music to market, and only music. Fast-forward a bit, T-Shirts. A
little bit more, Lunch Boxes. Marketing has always searched for something new
and different to connect with their customers. I, for example, have at least 50
different band T-Shirts, but I have 0 bobble heads.
I think the bobble head is an interesting and
personalized token. It’s like this; you get to rock out to your favorite artist’s
music, and if you get his/her bobble head, they’ll be right there rocking their
head back and forth, side to side with you! Check out Joe Bonamassa’s collector’s
edition bobble head here: http://jbstore.jbonamassa.com/collectibles/2010-collectors-edition-bona-bobble/
The point is, on the marketing curve, personality
connects best. It’s fun and all to go to a concert and get the band’s 2013 tour
T-Shirt, but to have a character is personalized and creative. I still want a
bobble head and regrettably have none.
Hey, Justin!
ReplyDeleteI really like the direction of this blog post. It includes a very personal touch of why you would like to expand your artist merchandise collection, as well as examines the marketing choices of musicians. This is a great direction writing-wise, because readers enjoy learning about your personal experience, but also gain analysis of an overarching marketing concept. I also like that you included a link to an artist who is having success with bobble heads, a form of unique merchandise.
Overall, do you think its beneficial for musical artists to have unique types of merchandise for fans to purchase? I personally think it's great idea because it sets certain artists apart from the competition if they have iPad covers or bath towels when no one else does, but I still think it's essential to have basic merchandise such as t-shirts, CDs, etc. so that fans can have something to display for the artist in a more commonplace setting (ex. logo, band name, music).
I really enjoyed your post. It brought up a lot of good points, and I'm looking forward to reading more on your blog about music marketing and merchandising!
Amanda